La Brioche Goes National With Launch of New Online Brand

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JACKSON, Miss. — La Brioche, a Jackson-based patisserie that supplies local retail and wholesale customers with a variety

of authentic, scratch-made sweets with origins from around the world, announces the expansion from local to national with the launch of a new brand, Spark Confectionary.

“Times have changed and businesses must adapt to remain viable,” said Patrik Lazzari, president and owner of La Brioche. “Our redirection has come in the form of a fresh brand with exciting new packaging, which allows us to position ourselves for competition on a national level through online sales. We’re proud to be able to reinvest in our business in a way that we think will bring out-of-state retail dollars into the Mississippi economy.”

The Spark Confectionary e-commerce website is soon-to-launch. As part of its marketing strategy for the new brand, the company will open a temporary pop-up shop at Renaissance at Colony Park in mid-December.

“We’ve put love into every batch of sweets that have come out of our Fondren-based kitchen for the past six years. We’re thrilled that we will now be able to share the products, which have brought so much joy to people in the Jackson area, with everyone in the United States,” said Cristina Lazzari, managing partner at La Brioche.

The original brand, La Brioche, plans to maintain its current permanent retail location Cultivation Food Hall and pop up shop at Highland Village.

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